![PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f94932cf2cc4532b47ff624a214ab6414f6c437b/3-Figure1-1.png "PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar")
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
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PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective - Kang - 2012 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
1 Drivers of Green Brand Equity (GBE). (Source: Authors) | Download Scientific Diagram
Impact of green marketing, greenwashing and green confusion on green brand equity
Antecedents of Green Brand Equity: An Integrated Approach | SpringerLink
The effects of green brand equity on green word of mouth: the mediating roles of three green factors | Emerald Insight
Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Sustainability | Free Full-Text | Improving Consumer-Based Green Brand Equity: The Role of Healthy Green Practices, Green Brand Attachment, and Green Skepticism
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Greenwash and green brand equity: The mediating role of green brand image, green satisfaction, and green trust, and the moderating role of green concern | PLOS ONE
Build Your Brand Value by Becoming More Sustainable
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PDF] Impact on Green Purchase Intention by Brand Equity Dimension | Semantic Scholar
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
Brand equity word cloud with green banner Stock Photo - Alamy
